Call centers typically strive hard to help companies in managing healthy
relations with the clients. They achieve this by offering improved service capabilities
in tandem with the latest technology and tools. The service provider plays a
significant role in engaging and evaluating various spreadsheets in between customer
calls to present custom-built solutions to the clients. Achieving such quality
standards by adhering to strict deadlines is difficult for companies to achieve
on their own. Hence, instead of wasting their time and efforts on such
non-critical functions, they hire or partner with BPO units. This also saves
their capital on building an in-house team in their office premises.
India: Call Center Hub
Call centre in India are recognized as global outsourcing destinations
due to feasible international trade policies, appropriate time zone, skilled
human resource, and low labor costs. It is for this reason, business process
outsourcing in India is considered as a major platform. It has helped various
small and big companies to grow their business across the globe.
In the early 1980s, BPOs were known for providing back-end office solutions
including payable, accounts, Human Resource, and call & service centers. The
industry, since then, has seen significant growth. It, now, provides a wide
range of services to various sectors such as healthcare, manufacturing, IT etc.
It acts as a major lynchpin between customers and the companies by bridging gap
between them. Call centers also help companies in streamlining their back
office operations and improving their productivity.
It is noteworthy that corporations are approaching BPO service providers to
add value to their business functions. With the emergence of the Internet,
web-enabled services have revolutionized business landscape. This further aided
companies to gain competitive advantage in the marketplace.
According to a recent study conducted by the IT & Business Process
Association, BPO market in India is currently pegged at about $11 billion. It is creating employment for
more than 2.2 million Indian people. In addition, Gartner Dataquest prepared a report that
predicts that the industry is likely to witness tenfold growth in the coming years.
The report also predicts that call center industry is gaining momentum in strategically
providing services vital for perpetual growth of the organization.
Hence, call centers in India have helped companies across various sectors to grow
their business by streamlining their business operations. It has also helped
business to strengthen their relations with the customers and improves their
customer retention rate. Moreover, Indian BPO industry is also foraying into untapped new business
markets in order to exploit fresh talent pools from Tier II and III cities.
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