Indian
BPO industry has undergone a significant transformation over the years. It has
emerged as strategic providers of high quality inbound and outbound callcenter services at
competitive prices. ITES/BPO sector in India has left an indelible impact on
the global outsourcing industry. Today, the sector is rapidly expanding its
verticals across new geographic locations to reach more customers. This has
further cemented the country’s position as one of the premium global sourcing
destinations.
What Are the Services
Provided By Outbound Call Centre?
An
outbound call center provides
end-to-end business services to not help clients in reducing overhead costs,
but to also in improving cash flows generated from the business. Some of the important
outbound services are:
Soft Lead Generation: This is one of the important services
offered by outbound BPO units. The process involves gathering customer information
and developing database; through which agents can pitch company’s products and
services to the customers. Leads can be either
generated online or through telemarketing, and direct e-mails. Many
service-oriented companies use this marketing tool to reach customers.
Telemarketing: This is a process by which a company
sells its products or services via a telephone call. It is the process of
promoting and selling a client’s product to the potential consumer over the phone.
Third party service providers offering this service have well-trained
workforce, who are proficient in handling and managing these sales calls. In
addition, the call centers also provide scripted sales pitches through which
the agents can sell a company’s product/s to the customers.
Customer Surveys: The service adds a significant value
to the business by estimating the percentage of customer satisfaction level. It
is conducted either through a telephone call or through emails. These surveys research
customer’s demands and accordingly help organizations to design and improve
their products/services from the feedback received.
Debt Collection: It is performed to ensure that debt payments
are recovered from the businesses and individuals. This is mainly popular in
the financial, mortgage, and insurance markets. Debt collection service saves time
and money of the companies, which they can channelize in their core business
operations.
To
conclude, outbound call center
services can help companies in increasing their profits by using the
best of technologies, processes and personnel.
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