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Wednesday, 9 July 2014

Outbound Call Center Services from India for Higher Business Profits

Indian BPO industry has undergone a significant transformation over the years. It has emerged as strategic providers of high quality inbound and outbound callcenter services at competitive prices. ITES/BPO sector in India has left an indelible impact on the global outsourcing industry. Today, the sector is rapidly expanding its verticals across new geographic locations to reach more customers. This has further cemented the country’s position as one of the premium global sourcing destinations.

What Are the Services Provided By Outbound Call Centre?

An outbound call center provides end-to-end business services to not help clients in reducing overhead costs, but to also in improving cash flows generated from the business. Some of the important outbound services are:   


Soft Lead Generation: This is one of the important services offered by outbound BPO units. The process involves gathering customer information and developing database; through which agents can pitch company’s products and services to the customers.  Leads can be either generated online or through telemarketing, and direct e-mails. Many service-oriented companies use this marketing tool to reach customers.

Telemarketing: This is a process by which a company sells its products or services via a telephone call. It is the process of promoting and selling a client’s product to the potential consumer over the phone. Third party service providers offering this service have well-trained workforce, who are proficient in handling and managing these sales calls. In addition, the call centers also provide scripted sales pitches through which the agents can sell a company’s product/s to the customers.

Customer Surveys: The service adds a significant value to the business by estimating the percentage of customer satisfaction level. It is conducted either through a telephone call or through emails. These surveys research customer’s demands and accordingly help organizations to design and improve their products/services from the feedback received.

Debt Collection: It is performed to ensure that debt payments are recovered from the businesses and individuals. This is mainly popular in the financial, mortgage, and insurance markets. Debt collection service saves time and money of the companies, which they can channelize in their core business operations.


To conclude, outbound call center services can help companies in increasing their profits by using the best of technologies, processes and personnel.

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