Customer
support service in India is the sales support given to the end users, after
they have made purchasing decisions or bought
company’s offerings. The firms engaged in providing customer support service
act as a linchpin between the businesses and its potential/existing customers. They
provide a wide range of services that spans across handling consumer queries,
offering troubleshoot assistance, and timely resolving these queries. Client
service support is delivered through channels like telephone, live chats, direct
interactions, and e-mail support.
The
service forms an essential component of every business function. It involves
designing, planning, developing, and delivering significant and relevant details
to the customers by leveraging swift channels, such as emails and phones.
Moreover, an organization can win new clients and augment customer satisfaction
levels of the current clients by providing world-class
customer support services.
With
the recent advancements in technology and frantic competition among businesses,
outsourcing customer support services is increasingly becoming popular. This is
because subcontracting such non-core functions help companies to reduce their
IT overhead and infrastructure costs, and benefit from the experienced team of
professional who are expert at handling these mission critical tasks
instantaneously.
India
is one of the major outsourcing destinations across the globe. Call centers in
the country provide superior and high quality customer care platform for
various businesses. The service providers offering outbound call center services
in the country have a team of qualified and experienced employees, who are
proficient in efficiently handling outbound customer calls. This facilitates
businesses to primarily concentrate on their core functions.
India: Emerging as a
Leading Hub of Outbound Call Centers
Various
factors contributing to the popularity of outbound call center business in India
are as follows:
Skilled Manpower: This is an important factor
attributing to the success of subcontracting business in India. Since Indians
are conversant with in English and numerous foreign languages, they are able to
easily communicate with people in the US, Europe, Latin America, and the UK.
Economies of Scale: Outsourcing backend business
functions to India is extremely economical for the companies. In addition,
employees are easily available in the country at lower salary as compared to other
US and European nations. Hence, organizations can save huge investment in labor,
capital, and new technology.
Code of Conduct: With, outbound call centers have exposure
to global service standards. Over the years, vendors have established
themselves as a leading institution for providing the best in quality customer services,
along with exceptional professional standards across the world.
Hence,
a good customer support can help companies in increasing client satisfaction
levels which, in turn, help them in increasing their brand equity to gain a competitive
edge in the industry.