Is Market Research a boon or a bane?

As the name suggests, Market Research, is not only related to the accumulation of facts about the customer base but it also comprises of gathering the information about the market you are inclined towards.

Here, we are referring to the market which has network with your business in one way or the other. Some people believe that they might have understood the niche. But then they end up questioning themselves; what’s the next step?

So here is the answer to your question.

The next step is to do a bit more of ground work and research, which is generally known as the Marketing Research. As an owner of a multi-national company, you might know all the details about your occupation, but are you equally confident about your clientele?

With the purpose of competently marketing your products, you need to understand who is buying them or who might buy them! A market research company gathers and analyzes the information about your clientele and challengers in order to understand and know them better.

Marketing of any kind is incomplete without the correct market research, which should be done before hand and even before your challenger does it. For example, think when you go to meet a person and decide to give a gift, however you do not know the person and is a stranger to you. How will you think of giving an appropriate gift to someone whom you have never met or known before? So, it becomes  your responsibility to do some homework about the person’s personal preferences.

A similar concept applies in the field of business market research as well. This is the place where the market research companies in India can be of great importance to you.

They are professionals in making questionnaires and take the online survey. Market research is a very important factor which will help you in taking your business at a different level.
So make sure that you research well!

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A Growth Factor of Your Business: Outbound Call Centers

Outbound call center services have many features and a lot more potential than they are recognized for. They have a lot more to offer than just the marketing of products and services. Outsourcing your work to outbound call centers helps in retaining as well as making customers. For Businessmen who are eager to see the growth of their company, outbound call centers are the solution for them.

The services which an outbound call center provides are:

• Telemarketing 
• Database Selling 
• Market Intelligence and Analysis 
• E- Mailer Follow-up
• Qualified Lead Generation
• Lead Management
• Seminar Registration Process 
• Product Promotions
• Market Surveys 
• Debt Collection 
• Literature Fulfillment and Communications
• Customer Satisfaction Surveys 
• Voice Broadcast Services 
• Up Selling

An outbound Call Center puts all its efforts to produce quality work at all the levels, without any issues. Outbound Call Center Executives give their 100% effort to promote your products globally.

They work according to your needs. Their aim is to fulfill your target. They improve the performance value and the market value of your organization. Regardless of the location, size and the kind of business, outbound call centers perform to extract the maximum output and revenue.

Other than the mentioned factors, it also eliminates the need of extra manpower for the business. Basically, you save time and money, and you can utilize it in your core business.

Make sure you get a track report on hourly or weekly basis, in a simple excel format. The outbound calling center does not work on a project basis but they believe in building a long term relation with their clientele.

They propose modified solutions which can be molded or upgraded according to your needs and wants. These outbound contact centers also save the valued time of your own company’s team.

A customer satisfaction survey on call centers was done which showed that the clients of these call centers are satisfied with the services and are also doing good in their business.

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How can telemarketing services benefit you and your business?

Telemarketing is one of the most developing industries today. This new technique of sales can be performed through various ways like a phone call followed by a meeting or it can be a phone call along with a video conference.

Many companies are using telemarketing as an attempt to increase sales. It is considered as a very significant tool, all over the world, for interacting with the target market of the organization. Telemarketing benefits the businessmen to make immediate outcome and it also gives a long term support to the marketing and sales department of every company under their contract.

The outbound telemarketing divisions of the large scale companies are often developed using outsourced facilities delivered by the ‘outbound call centers’.

Outbound telemarketing achieved through outsourced call centers can propose numerous benefits to its clienteles. Let’s take a peek at the advantages of telemarketing services:

• Outsourced telemarketing call centers eradicates the need for teaching the organization’s own team of telemarketing executives, which includes enhancing and improving the performance through guidance, preparation and telemarketing tips. 


• An outsourced service also eradicates the taxing process of promotion for hiring outbound customer service executives.


• It is more lucrative as compared to an in-house outbound telemarketing section. 


• Outsourcing also permits a customer service section that is available and open 24 hours a day for you.


• An outsourced outbound customer service executive helps the enterprise to concentrate on other features of sales and marketing.

The above mentioned are only few of the various advantages that a telemarketing company might benefit from, once the facilities of an outsourced telemarketing call center have been attained. Besides this, outsourcing telemarketing services also delivers an enterprise with peace of mind - only through the fact that, a team of skilled executives are dedicatedly making leads for their company.

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Where do we need the Telemarketing services?

Lot of companies in the Business to Business telemarketing field is very effective in their own in-house structures. However, in middle scale companies or small scale companies, the inclination or resources are not available in-house, and therefore outsourcing is the best option for them. Most people believe that telemarketing is just about sales but it’s just a misinterpretation. The truth is that telemarketing today is used in every way possible. Below mentioned are the top 3 ways of using telemarketing:

• Appointment setting: It has always been a primary work for the companies to generate new business. Usually, companies put a good deal of importance on appointment settings and they also invest a noteworthy proportion from their budget. The reason they feel that appointment setting is important because the fact is that there is no other appropriate way to close a deal than to meet the client in a face to face meeting. 


• Market Research: One of the most important uses of telemarketing is Market Research. It is mostly helpful during customer feedback and product review. Nowadays, telemarketing can be used for a complete qualitative and quantitative information collection. Conducting a Market Research through telephone is a very cost effective method and it also reaches out to different places in a short period of time.


• Bad-debt Collection: Bad-debts or outstanding capital hinders the company’s development and progress. If you are looking forward to clear those bad debts then telemarketing is an effective method to start with. 

The above mentioned are the three main field where telemarketing plays a vital role. As BPOs have emerged as a leading business in the last 2 decades, it has been seen that more and more companies are relying or depending upon the telemarketing service providers.

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Tips to Select a Good Inbound Call Center

Call centers in India are operating both inbound and outbound calling services. Inbound call center is limited to handle a huge stream of calls that are made by the customers.

It generally becomes a difficult responsibility for many companies to take calls from the clients. Outsourcing, in many situations proves to stand as a much more reasonable choice for them. It helps them to focus on their main business and be released from the dilemmas of managing a staff for it. India has, at all times, been a good organizer for outsourcing. In India, Call Center trains the people and enhances their skills and utilizes the resources in an appropriate way.

Inbound customer services are widely prevalent in the below mentioned sectors:

• Government sector: This is a very significant domain which majorly gains from inbound call centers. Since Government sector manages a huge flow of phone calls from their customers, outsourcing this job is measured to be a better substitute for them. There are a lot of people who need facts about the government programs and their application procedures etc.-thus recruiting an inbound service can save you from all such worries.

• Real estate sector:  Real estate is an area wherein employing the customer service may be an advantage for the company. Outsourcing real estate companies to call centers would bring the companies, dealers, brokers, agents, contractors and developers a higher number of investors and renters which will increase the profitability. All happening concerns are resolved to intensify resident's happiness levels. It makes up a decent image and hence pops out a huge customer base.

• Internet Service Providers: There are numerous other companies that benefit a lot by contracting inbound customer services. The internet service providers require agents for responding to the enquiries of customers related to packages and their pricing. Outsourcing of this work gives the company additional time and resources to concentrate on their business planning and promotion.

Inbound call center services aims at proposing nothing less than the best answers to customers for practically all the questions associated with the products and services. Such questions are generally related to technical support, account questions, products, sales or general company information.

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Why Should we Outsource Our Work?

There are two main types of call centers:

• Inbound Call Centers
• Outbound Call Centers

If you really want to save your valued time and money, then the idea of outsourcing your call center services is the best option.

Listed below are few benefits of call center outsourcing to India:

• Cost advantages – There are many call center service sources in India that offer class services at a very practical cost. You can save on working costs by outsourcing your work to call center.
• Increased bottom-lines – Outsourcing your work to call center in India can benefit in increasing the incomes of your business. In fact, outsourcing your work to call center can bring overall growth to your business, in terms of performance, quality and productivity.
• Save on resources – By outsourcing your work, you can save in terms of infrastructure and manpower. You do not have to invest in training or expensive software; you can consume your resources for core business procedures and experience profits.
• Specialized skills – Call center service outsourcing can benefit you to get admittance to the particular skills of experienced professionals.

The benefits of call center services are massive. They escalate your income, save a phase of your in-house team and so on. The professionals and experts of outsourcing always vouch for farming out your call center needs to India. India is one of the leading nations that specialize in the operation of call center services.

Call Centers are very important these days in order to make profits in any kind of business.

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